Challenge

Customers expect frictionless and secure experiences that enable them to shop whenever they want from wherever they happen to be.
In-store engagement must remain compelling compared to online channels in order to draw consumers to the store.

Cisco Solution

Cisco AI-driven Wi-Fi 7 with Cisco Meraki Access Points: deliver seamless connectivity and leverage first-party data to enable targeted outreach and personalized campaigns.
Meraki MV Camera Intelligence with BI tool integration: Optimize store layouts, improve employee engagement, and provide actionable insights on customer behavior.
Dynamic signage using Cisco solutions for digital signage and smart price tags: Enable real-time, data-driven engagement and pricing updates while improving customer experience, pricing accuracy, and better purchasing decisions.

Leveraging first-party data leads to generate a 0.5–2.5% revenue increase
Optimizing store layouts with BI integration resulting in a 1–5% revenue increase
Dynamic signage can increase sales by 1-4% (1)
Higher NPS score can lead to a 2% revenue increase (2)

(1) Up to 30% revenue increase reported in certain Digital Signage use cases

(2) Based on 14-point NPS increase

AI-powered Wi-Fi analytics and digital signage helps retailers drive revenue and customer experience

Connecting with customers
Design Within Reach (DWR), a premier furniture retailer, transformed its operations with Cisco Meraki’s cloud-managed WiFi. With 47 studios nationwide, DWR deployed a secure, scalable wireless network in under a month, without on-site IT support. The solution ensured PCI compliance with WPA2-Enterprise authentication and guest controls. Customers now enjoy in-store WiFi, exploring DWR’s custom app, MyDeco, to visualize furniture in their spaces. This innovation boosted engagement, sales, and efficiency, proving that technology enhances both business and customer experiences.