BREAKING NEWS
Rising Consumer Expectations
While peak seasonal demand and large-scale events can drive foot traffic, they also set higher expectations for seamless shopping experiences across digital and physical channels. Here are the challenges retailers face today.
Customer experience
Consumers expect seamless interactions across digital and physical channels. Friction in the shopping journey can quickly lead to cart abandonment.
Customer service
Customers want instant support and personalized interactions, which can mean higher operational costs for retailers.
Customer loyalty
Consumers demand more personalized and meaningful rewards, not just discounts. It’s easy to lose share to competitors offering more innovative loyalty programs.
Business scalability
Retailers struggle with monolith IT platforms with inflexible architectures. The ability to adapt to change and scale for growth is essential.
Data optimization
Silos of data spread over multiple platforms hinders access to real-time insights, leading to poor decision-making and inconsistent customer data that prevents personalization.
