Demand Volatility:
A Big Opportunity for Retailers
Peak shopping seasons and major events present prime opportunities for retailers to boost sales and enhance customer engagement. Think Black Friday, Cyber Monday, and the many large-scale events that draw crowds of shoppers, including the 2028 Los Angeles Olympics, the Superbowl, F1, the World Cup and many other local events across the country.
Retail Opportunities During Peak Demand
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Holiday Spending
In 2024, holiday retail sales hit $1.05 trillion USD, with ecommerce accounting for $380 billion USD.
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Cyber Monday
Sales on Cyber Monday 2024 were nearly 5.5 times higher than average days.
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In-Person Events
80% of attendees consider in-person events the most trusted way to explore new products.
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Event-led Growth
63% of businesses adopting event-led growth strategies report increased brand visibility and stronger customer relationships.
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Event ROI
83% of marketers find events critical for business growth, with 77% considering them the most effective marketing channel.
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“The Evolving Role of Experiences in Travel”, McKinsey, 2024
Use experiences as incentives for travelers to book stays…When experiences are integrated into a hotel’s core offering, [they] allow opportunities for upselling and boost ancillary revenue… delivering high margins for hotels.”